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hotelbau April 2010: Object reports with reference to art and contracting models

From art to artificial naturalness

Merching (July 9, 2010). London is currently witnessing a particularly interesting hotel construction in terms of architecture. The Park Plaza Westminster Bridge located right opposite the Houses of Parliament has an impressive constructional history. The developers of the Park Plaza Westminster Bridge chose the fastest method of building the 1,021-room strong hotel. In the latest hotelbau issue, you will read more about select hotel projects and background information concerning developers, operators, architects and locations. The July issue of hotelbau at a glance. [ weiter ... ]

Integrated Yield Management

Intelligent software helps to optimize hotel turnover

Neuss (June 18, 2010). Yield Management has been practised for quite a while. It was born in the 1980s and stems from the aviation industry, as this particular sector had to cope with excess capacities quite early. They were looking for solutions in order to cope with the strong competition by carrying out rate and demand analyses. During the mid-nineties, competition grew fierce in the hospitality industry as well, and parallels quickly became obvious. This article explains the principles of Yield Management and introduces the new OPERA Revenue Management System (ORMS) by MICROS-Fidelio, the only solution integrated in a Property Management System (PMS) so far. [ weiter ... ]

Still in its infancy in the hotel industry, already widespread in other sectors

IT Outsourcing to become popular

Munich (June 11, 2010). Large US chains such as Hilton, Marriott or InterContinental Group of Hotels are the trailblazers when it comes to outsourcing in the hotel industry. They are outsourcing more and more of their IT – just particular areas or sometimes entire operations – or are asking IT specialists to reorganize their activities and run them completely. The success of these endeavors ultimately depends on finding the correct strategy, but picking the right path among the many often seemingly attractive options is often extremely difficult. Christopher Stein from Siemens IT Solutions and Services helps you navigate through the outsourcing jungle. [ weiter ... ]

hotelbau magazine: Trade informations for all involved in special real estate

Hotel properties in the focus

Merching (April 30,2010). "Another hotel magazine?" That is what many will probably be thinking now. There are indeed more than enough expert magazines dealing with hotel management. Both construction and real estate only play a secondary role in this title, if at all. The hotelbau expert magazine, which came into being three years ago, pursues a different approach. It is not a typical hotel magazine, but a real estate magazine dealing with hotels as a special type of real estate. [ weiter ... ]

The strategic edge in client Loyalty

Corporate Publishing

Munich (April 16, 2010). Corporate publishing has many facets. In addition to employee communication and investor relations, the client loyalty and image positioning afforded through a client magazine can prove exceptionally valuable. Companies that reach out to their target groups on both an informative and emotional level create communicative bridges that pave the way to significant increases in revenues and market share. [ weiter ... ]

Serenata supports hotels with strategic email marketing

Extra revenue, generated from within the system

Munich (February, 26, 2010). Direct customer contact plays an important role in customer relationship management and has never been as crucial as today. Thanks to a product from Serenata IntraWare, hotels can promote and personalize their customer correspondence, and it is quite simple. Serenata IntraWare, leading supplier of integrated and central software solutions for the hotel industry, offers "Serenata @mail®" to handle the entire customer communication directly from the software applications available at the hotel. [ weiter ... ]

Siemens One launches a unique solution for monitoring all hotel workflows

The big picture at a glance

Munich/Zug (February 19, 2010). In which empty room is the air-conditioning running full blast? Which guest requests are still pending? In which room is the smoke detector reporting dangerous smoke accumulation? In a hotel, it is a real challenge to keep an eye on the big picture. After all, many processes run simultaneously or are dependent on each other – in the front of the house as well as in the back. The hotel industry as a whole is facing enormous challenges and must satisfy these specific daily requirements in keeping with current regulations and the latest trends – which means integrating environmental compatibility, security, customer proximity and cost efficiency into routine operations. The logical conclusion is that all relevant processes in the functional areas must be kept fully up to date. The key is information, combined with easy-to-understand and manageable information monitoring. In 2010, Siemens One Hospitality will launch an Integrated Cockpit Solution, a new dimension in innovation. Initial information will be provided at ITB Berlin in early March. [ weiter ... ]

MICROS-Fidelio to optimise communication of the "millenials"

Fit for the next generation of customers

Neuss (February 5, 2010). The current and global IT trends are also reflected in the hospitality sector, bearing English names suitable for global use: mobility, outsourcing, virtualisation, software as a service (SaaS), green IT, security and technology for cost reduction and improved performance. All these new developments have one thing in common: they adjust better to the needs of mobile people, relieve companies of administrational tasks, make costs calculable and enable problems to be solved quickly. MICROS-Fidelio has adapted to these developments as well. In the future, the IT specialist will help its customers even more in terms of communicating with their customers. [ weiter ... ]

The Hospitality Performance Marketing Package reduces the risks

The perfect time to reposition your hotel

Munich (January 22, 2010). When upscale renowned luxury hotels offer rooms for under 100 Euro and rates have dropped to half of what the average was from last year, it is clear that the crisis is by far not over yet. Analysing, optimising, aligning and re-positioning are now the task for many hoteliers. The Munich based agency balleywasl* offers field-tested successful solutions and with trackable success – minimising the risk for the hotelier. [ weiter ... ]

Companies without proper controlling systems risk losing a lot

Controlling Systems on the up

(Neuss, September 2009). The question as to what a product really costs and what its profit margin will be for a certain sales volume will be particularly important in the future. Times in which controlling systems and Food & Beverage (F&B) controllers were "saved" are well and truly over. It will become increasingly important to draw the right products from the right supplier at optimal cost and time. Storage costs must be kept down and quality must be maintained. Control is what is needed - and this is done best with a professional and modular controlling system. MICROS-Fidelio provides support for inventories, recipes, analyses and statistics with its Materials Control (MC) system as well as improving F&B results. [ weiter ... ]

The interactive factsheet and planning tool

Munich (August 28, 2009). With the implementation of around 200 Leading Hotels of the World Ltd members and 50 Kempinski Hotels in the last 24 months, DIMENXION conference has become one of the MICE industry’s leading online marketing tools. Aiding event departments in the booking of their banqueting and meeting facilities, version 3.0 of the application is due to launch before the end of 2009 and promises even more powerful features. One of these is the new room configuration function for users and potential clients. Reserved for hotel employees implementing equipment and seating through the content management system in earlier versions, this new addition to the front end is typical of the time-saving features that make this planning tool so popular. [ weiter ... ]

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